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Two Jarrow Hall branded banners on lamp posts against a blue sky and green trees. One red banner lists Farm, Archaeology, Nature, Animals, Anglo-Saxon Village, Heritage and Museum. A second banner in cream and teal features visitor experience words including Discover, Learn, Create, Adventure and Play.

Jarrow Hall, an Arts Council England National Portfolio organisation, required a brand identity refresh ahead of their February 2026 reopening. The challenge was to create a flexible visual system for diverse audiences (toddler groups to academic researchers) whilst celebrating 1,300 years of heritage.

We developed a distinctive framing system inspired by illuminated manuscripts and site architecture, a cohesive solution replacing the client’s initial request for multiple sub-brand logos. The refined logo uses the Codex typeface to reference medieval manuscripts, paired with an extended colour palette drawn from heritage, landscape, and seasonal inspiration.

Each programme strand has assigned colours for instant recognition, whilst the unifying frame device ensures everything remains recognisably Jarrow Hall. The complete system spans social media teasers and reopening campaigns, environmental graphics including outdoor flags, comprehensive brand guidelines, and a staff-ready Canva template library which positions Jarrow Hall as a contemporary, professional destination whilst honouring its unique Anglo-Saxon story.

Three Jarrow Hall social media graphics on a black background, promoting the 7 February reopening with the messages Welcome back to 1,300 years of history, History returns and Step back in time, each featuring a different photograph and colour combination.
A collage of Jarrow Hall advertising shown across tube carriage panels and underground station walls, featuring reopening messages including Welcome back to 1,300 years of history, Step back in time and History returns, all with a Reopening Sat 7 Feb date.
Three framed prints on a concrete wall, each featuring the words Jarrow Hall repeated in large type across a bold single-colour background — green, brown and red.
Four Jarrow Hall What's On brochure covers for Spring, Summer, Autumn and Winter 2026, each featuring a seasonal photograph — a Shetland pony, a sculpture, an Anglo-Saxon re-enactor and a child doing archaeology — set against a large typographic season name.
A grid of Jarrow Hall social media posts on a black background, covering a wide range of content including Farm Club, Spring Equinox, Toddler Thursdays, Young Archaeologists Club, Heritage Open Day, Did You Know facts, Volunteer recruitment and Lates events.
A set of Jarrow Hall Instagram posts and stories promoting the Jarrow Archaeological Mission, featuring dark brown backgrounds, bold red typography, floating archaeological artefact photography and sepia archive imagery.
A tiled grid of Jarrow Hall gift cards in multiple colourways including red, teal, brown, orange and green, each showing a denomination of £10, £20, £50 or £100.
Three items: a Jarrow Hall Playbook with a bold graphic pink cover, two annual pass cards — one branded Annual Pass in teal, one in pink labelled Time Traveller's Club — and a set of children's activity postcards featuring illustrated farm animals.
Three brightly coloured carrier bags in blue, olive green and teal, each printed with the Jarrow Hall logo and different typographic layouts featuring words like Discover, Shop, Explore and Artisan.
Three Jarrow Hall lanyards in red, dark green and blue, labelled Visitor, Staff and Volunteer respectively, each showing a different tag shape.
A cream canvas tote bag with green handles printed with the words Jarrow, Discover, Explore, Adventure, Learn, Wonder, Play, Encounter, Hall in descending type. Alongside, a model wearing a blue patterned bucket hat with a Jarrow Hall badge.

Thanks to Libby, Alene and the rest of the team at Jarrow Hall and Groundwork. Special thanks to Matty for helping out with the animations.

Mondays
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