Newcastle Creates is a democratic voice for culture in Newcastle upon Tyne. Mondays worked with the city’s cultural communities to create a brand that celebrates and elevates Newcastle as a diverse, vibrant, and inclusive city championing opportunities for all.
The versatile identity represents Newcastle Creates’ ethos that culture is for everyone. An ever-evolving logo perfectly captures the diverse personalities of the people of Newcastle as well as the rich variety of culture on offer. The brand was implemented on a range of touchpoints including promo materials and a dedicated Newcastle Creates website.
