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The Safer Transport Northumbria campaign makes crystal clear that anti-social and unwanted sexual behaviour is completely unacceptable on public transport. Working alongside Northumbria Police, former Police Commissioner Kim McGuiness and Rape Crisis Tyneside and Northumberland, with the crucial aim of making transport safer and more inclusive for women, girls, and marginalised groups.

A comprehensive range of touch points were utilised including advertising on public transport networks throughout North East England, social media, and via digital display ads and mobile location targeting. The campaign was praised by the client as being ‘A vibrant approach to a serious subject’ and was a finalist for ‘Not for Profit Campaign of the Year’ in the North East Marketing Awards 2022.

Thanks to all of the public transport providers who offered their support and opinions which informed the campaign, Sam at Rape Crisis Tyneside and Northumberland, Heidi, Tracy, Adrian, Victoria, Ben, Abbi and the team at the office of Northumbria PCC.

Project team
Creative direction: Mickey Devine
Design: Mickey Devine, Joe Gill
Copywriting: Mark Dawson, Mickey Devine
Animation: Joe Gill

Mondays
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