The Lang Cat are an integrated insight, communications, and regulatory/public affairs consultancy who believe the financial services industry can be better for advisers, clients, and everyone it serves. Everything they do is driven by insight and delivered with creativity and clarity. Mondays partnered with The Lang Cat to create a bold event identity that reflects their reputation as fearless, informed, and unapologetically different.
For The Lang Cat’s fifth Home Game – their flagship Scottish conference, Mondays were tasked with creating an identity that captured the event’s theme: New Blood.
The concept took inspiration from regeneration and how the body constantly creates new cells to keep itself alive. It’s a perfect metaphor for the need to bring fresh energy, ideas, and people into the financial planning profession. The visual language celebrates connection and renewal through bespoke typography and circular patterns that echo movement and vitality.
The result was a high-impact brand system that stood out across the sold out Glasgow Science Centre – bold, energetic, and full of life. Just like the event itself: new voices, new thinking, new possibilities.
A huge thanks to Mark, Jenny, and the rest of the cats for trusting us to help bring your fearless ideas to life. Collaborating with a team that’s as curious, clever, and bold as The Lang Cat made this project something special.
Creative concept + design: Mondays
Animation: Luke Dryden
Photography: The Lang Cat
